VALENTINO

Suspends reality by taking haute couture to the sky.

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 'Of Grace and Light' is the most epic fashion film ever produced


A dialogue between Creative Director Pierpaolo Piccioli and Nick Knight, featuring music by FKA Twigs.

They explore a new approach, bringing the human and digital worlds together. In a live performance, Haute couture reaches dizzying heights with Physical Poetry from Cinecittà Studios in Rome.

 

ROME — I wanted to place fashion, women and poetry at the center of it all, said Pierpaolo Piccioli. It could have been the understatement of the year.

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Nights at the circus: Valentino's digital haute couture

Aerial models: Physical Poetry by Erika Lemay

Casting director for Aerial models: Erika Lemay

Acrobatic technical team: Physical Poetry by Erika Lemay

Event Production: La Mode en Images

Local Production: MAI Productions

Fashion Film — Of Grace and Light

Direction: Nick Knight⠀
Film Edit and Camera: Britt Lloyd⠀
Creative Direction: Pierpaolo Piccioli
Chief Brand Officer: Alessio Vannetti
Design Director Valentino Haute Couture: Yvann Misplaere

Aerial Consultant: Roger Robinson

 
The comeback of that precious experience is the dream we’re all left with
— Vogue
Valentino Suspends Reality with Its Dreamy Fall 2020 Couture Collection
— Harper's BAZAAR
Valentino Delivered the Digital Experience the Industry Has Been Waiting For
— The Business of Fashion
 

Photo courtesy of Valentino

 

The aerial performance was coordinated by Erika Lemay for the live fashion show at Cinecittà, Rome’s factory of dreams.

Apart from a few VIP attending the spectacle, the live streaming was seen by millions and globally talked about.