Priceless International Launch
Mastercard launched two Priceless fragrances and for the occasion, an extravagant evening was held at Villa Necchi Campiglio in Milan in collaboration with Vogue Italia. The guests could enjoy a priceless experience with the performance of Erika Lemay, the well-known international acrobat and performer as a guest star of the evening.
—Vogue Italy
“The guests of the evening were able to experience a Priceless Experience with the performance by special guest Erika Lemay, the well-known international acrobat and performer.”
Priceless Passion and Priceless Optimism are modern and genderless fragrances that extend the brand's multisensory platform into the realm of the most emotional of the senses: smell.
Priceless Scent is the story of 2 inspiring women who combined their best perfume skills to develop two different fragrances with Mastercard. They are Dora Baghriche and Marie Salamagne.
'Science has already amply demonstrated that fragrances are capable of creating powerful emotional connections. Through Priceless, we want to involve consumers in an unforgettable and exhilarating sensory experience. After exploring the senses of hearing and taste, Mastercard's two new fragrances— Priceless Passion and Priceless Optimism—create unprecedented and lasting bonds with consumers,' said Monica Biagiotti, EVP Global Consumer Marketing and Sponsorship at Mastercard.
