Performing on Top of the clouds
Lightness, elegance, refined sophistication matching the best technical features made Bombardier the perfect partner to feature Erika Lemay's Physical Poetry
Discover Bombardier's new spot featuring their Global aircraft Smooth Flight and see how you can... Forget you’re flying...
Erika Lemay is used to perform in the sky but never at an altitude between 40,000 and 50,000 feet high. A lifetime of performing on all type of stages and working on constantly elevating the level of her Art couldn't prepare her for this new request that she proudly embraced: Promoting the smoothness of the Global 6000 business aircraft during a promotional video filmed in flight.
Quebecor company Bombardier requested the best hand balancer to prove that cruising on their aircraft is such a fine experience that Erika could spin and contort on one cane during the flight. To execute the movements so flawless in order to give the impression that you are flying on clouds; that was the state Erika wanted to share to make the public understand the feeling of flying the Global 6000.
World's leader in its field, Bombardier could have well decided to shoot the advertising spot on the ground and edit the video in such a way to make the audience think it was shot in the air. But they stood up to their values of authenticity and innovation and sent a crew with the acrobat in the skies of Quebec to prove their point.